According to the document module sports and physical exercise (Mopradef ), the National Institute of Statistics and Geography ( INEGI), 43.8% of the population in Mexico over 18 years , from a sample of 2,336 homes encuestadas- practice a sport or physical activity.
Of this total, 54.4% men and 45.6% are women who devote weekly, on average, four hours exercising. And although the main reason for abandoning this habit is the lack of time, the truth is that more and more people choose to look and feel good .
The World Health Organization ( WHO ) recommends at least 150 minutes per week of moderate physical activity or 75 minutes of vigorous aerobic aerobic physical activity, because physical inactivity is the fourth most important risk factor for mortality worldwide. In response, today there are different options conditioning ranging from classical gymnasiums and sports clubs -rubro in which Mexico is the second Latin American country with the most establishments dedicated to the sport after Brazil to disciplines like crossfit.
Who are these men and women willing to invest time and money in the health and digital strategy market? Here are some figures: Men aged 18 to 24 are the
most active (68.5%) and second (with 56.2%) are those between 25 and 34 years.
Women aged 18 to 24 are most exercisers (47.4%), followed the group from 25 to 34 years (39%). 57.9% of those with at least a higher degree of education practice sports, while 70.7% of the group without completed basic education is physically inactive. 56.3% of the economically active population over 18 is physically active.
The preferred time of day for athletes is the morning (46.6%), followed by the afternoon (33.4%) and finally the night (14.4%). The main reason for carrying out a physical activity is health (78.4%), followed by entertainment (19.2%). Take advantage of this trend wellness and start a business that offers products and services to those integrated into your lifestyle sports.
All for runners
According to data released after the First Congress held Mexico Run 2014, a broker invests annually between $ 3.500 and $ 7.000 in enrollments races, running shoes, clothes and gadgets. One way to access this powerful market is through specialty stores in the needs of runners. The idea is to provide runners tennis, clothing, food supplements and gadgets for measuring time. Finish your customers fall in love with a strategy that generates a sense of belonging.
Lovers of bikes
Conquista to sports fans on two wheels with a shop in addition to bicycles, clothing and training equipment of the most recognized brands in the industry, find more people who like this discipline and promotes generation a community. The key is to offer personalized attention, young staff and specialist bicycle mechanics and amenities, as well as night rolled around the city. This shift implies a base of approximately 2.5 million $ investment; however, you can generate an average profit of 20 to 30% per cycle.
Boxing and martial arts
According to the Annual Survey Sport in Mexico 2013, published by Consulta Mitofsky, 46.8% of Mexicans believe the box as their favorite sport -only one place below the soccer, which reported a 63.7% of preference-. If you have experience or affinity for this discipline and plan to undertake, do it through a company specializing in equipment for contact sports, especially boxing shop. Your market will consist of those who practice professional and amateur manner; even where these disciplines gyms also taught.
Pointing in white
practice of archery has earned him international recognition to Mexico.And the women ‘s team -made by Rosalia Dominguez Mexico, Brenda Murphy and Linda Ochoa was champion arc at the World Archery Indoor Championships in Nimes (France). This market offers a concept that not only learn this discipline, but also find equipment and accessories brands. The good news is that there are franchises that, for an initial investment of $ 350.000, provide the knowhow and inputs to start quickly.
Relief for athletes
who practices a sport knows that is not without suffering some kind of injury. To tell the Autonomous University of the State of Mexico (UAEMEX), the most common injuries among athletes are: wounds, bruises, distensions, contractures, tears, sprains and fractures. If you have trained in sports medicine then you can start without many setbacks business type physical rehabilitation clinic, gym and massage therapy, hydrotherapy and nutrition. Do it the hand of a franchise for an initial investment from $ 975.000.
According to a study by British Journal of Sports Medicine, 75% of sports injuries are suffered men and 40% to under 30 years, so are the groups at highest risk of injury. Become a supplier of specialty orthotics for runners and is part of the running market in Mexico through a franchise model that allows you, in addition to product, provide an analysis of plantar pressure and postural assessment.Search added value options such as templates with a useful life of 12 months, for example.
A trend among runners are the steeplechase that test not only the strength and speed, but also the ability of the participants to work together. In Mexico, the agency said De la Riva Group, 7% of runners participated in at least one race of this kind, highlighting those 18 to 30 years old. As a business opportunity, be organizer of this kind of comptencias becomes interesting if you take into account that the average cost of entry per person ranges from $ 800 to $ 1,250.
Football for all
Confirmed: Soccer is the favorite sport Mexicans. According to the Brazilian consulting firm Pluri, the Mexican national team occupies the 27th position among the most popular schools in the market, with an approximate value of US $ 64 million. Do business with fans of this sport and offers armed service and administration tennis soccer, football fast and 7. The market is vast, as income lends itself to amateur tennis tournaments, semi – professional and corporate events.
The value of the bottled water industry in Mexico is estimated at about US $ 10.046 million, equivalent to 13% of global sales. Moreover, the country is the ultimate consumer, above China and the United States.Within this universe there are new opportunities for the distribution of bottled alkaline water, whose promise is to level the acidity in the body. And thinking athletes, this -adicionada water with calcium, magnesium, potassium and sodium – provides instant hydration.
Just as there are sports that have been practiced for several years, there are also trends among those seeking an option to activate.According to the American College of Sports Medicine (ACSM), between sports trends for 2014 include: the high intensity interval training, programs for seniors and exercise for children with weight problems. Do business with the most innovative techniques of conditioning and mounted a gym unusual. Your market will be mainly the children and young people in search of new challenges.
Exercise without leaving home
According to the Building Regulations of the Federal District, a house should have 45m2 in the new housing completed popular category, and 92m2 in the Housing category of medium and residential interest.Therefore, the use of space is vital in large cities. One option that arises in the United States is training from devices called TRX suspension. The advantage of this offer is that you can sell routines and equipment via the Internet, so you eliminate investment in local, team and coaches.
Playing golf has gained popularity for six years. Guanajuato, for example, will host the Sixth Golf Tournament “El Bosque Mexico Championship 2014”, according to the Ministry of Tourism of the state, will convene 144 competitors from 17 countries will have 5,500 participants and generate an economic impact of $ 8 million. Part of this market offering the services of design, construction, equipment and maintenance of golf courses in mini and professional version ( forchildren and recreation), mobile.
Overweight and obesity are gaining strength in infant Mexico.According to the National Health and Nutrition Survey (2012) there are 5.6 million school – age children are overweight or obese in the country, so it is vital to undertake campaigns to promote physical activity among the younger population. A popular choice among children and adolescents is to practice climbing, either in spaces adapted within the city or in places (parks and reserves) controlled.Opens offer courses specializing in mountaineering, hiking, coaches and team training school.